The evolving link between email marketing and search visibility

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What is the overall focus of the episode on email marketing and search visibility?

Tyson Stockton 0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

How will the link between email marketing and search performance evolve over the next 18 months?

Tyson Stockton 0:37
Here's today's host of the Voices of Search Podcast, Tyson Stockton. Next one's gonna be crystal ball. So looking into the future How will the link between email marketing and search performance evolve over the next eighteen months?
Patrick McKenna 0:55
Yeah, I think with the growth of L LMs and a directional move away from Google, like I said, as a doorway to the internet, the the link will become more important. I do think that there'll be like the clarity will become harder to see, I think for a while.

What impact do large language models and a shift away from Google have on SEO clarity?

Patrick McKenna 1:10
Like I think, you know, you like we're able we we're able to extract so much data out of SEO today that I think it's gonna be a little bit murkier as we like think about things moving away from Google um and into these other kind of chat GPT folks who we don't quite have the same level of clarity or where we have clarity it's structured a little bit differently. And so I think it's gonna be really important, but it's gonna be a little bit cloudier than we're used to, I think. So
Tyson Stockton 1:36
Fair enough. Well, with that, that's gonna wrap up this episode of the Voice of Search podcasts. Thanks again to Patrick McKenna from DMI Partners for joining us.

Why might attribution modeling be crucial for measuring cross‑channel performance?

Tyson Stockton 1:47
If you'd like to contact Patrick, you can find a link to his LinkedIn profile in the show notes, or you can go on over to his website at dmipartners.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button on your podcast. App or on YouTube, and we'll be back in your feed soon. With that, that's all for today.

How can listeners connect with Patrick McKenna and access additional resources?

Tyson Stockton 2:08
Thanks for stopping by, and we'll see you in the next episode.

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