Patrick Stox

speaker
476 appearances 5 recordings 1 series first heard Feb 2026 last heard 22 Feb

Patrick Stox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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I actually learned a lot more uh once I started like sharing, once I started writing and speaking.
I would go down deeper rabbit holes, do more testing, that kind of thing.
Uh that actually like brought my skill set up.
So it helped me by helping others, which is awesome.
I mean we've done a lot of interesting uh studies and tests.
I think probably last year my two favorites were like the thirty-four and a half percent drop in clicks from AI overviews from Ryan Lall.
And the one where uh Mateus was like making the fake company and everything uh to get that cited.
Um, but in a more broad sense, I would say there was a study from uh OpenAI and Harvard.
And then I think Claude did another one, Anthropic Quad, uh, where they're actually like breaking down the types of search.
Like, what are these new systems actually being used for?
Yeah.
Um, I would say take those with a little bit grain of salt, like what they classified as search is more narrow than I would say what people use Google for.
So I think more people are actually like searching in these AI assistants than.
And we give them credit for.
Well before like you would you would go down rabbit holes and like do all this research and then maybe ask some friends.
And now it's more like the the Amazon top choice Amazon's choice or the top seller or whatever.
People just wanna make sure they're making the d right decision.
And if it's like here are the five
best whatever, then they're gonna be like, okay, like one of those is probably the answer.
And that's gonna cut down the conversion path.
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