Paul Andre de Vera

speaker

406 appearances 4 recordings 1 series first heard Jun 2026 last heard 26 Jun

Paul Andre de Vera’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jun 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Rebuilding Your Career After a Layoff in SEO · 22 Jun 2026 podcast

of AI.

SEO professionals should stop worrying about

Traffic.

Again, traffic.

This is something that everyone will always talk about and even in our conversation, Tyson, is like it's traffic.

You need to have that um report stack, that this different metric stack that you talk about, where like having different things to report on.

So like if certain things go down, like obviously like the whole AI just sh shut the SEO industry down with traffic because you know it's being taken away.

So being able to have um not to just really focus on traffic but focus on the

overall metrics, um things that you know you described, whether it was just like, you know, indexation, um, crawlability, you know, obviously, you know, impressions and and end clicks, you know, stuff like that to be able to have like a a stack of metrics.

Yeah.

The SEO factor I feel it would be more on content freshness.

And this is something that I found my when with the age of whole a AI coming out, I find that content freshness is even more important than ever.

Like this is something that I'm actually creating I'm actually refreshing more content for clients than creating new content.

And I find things like uh when you refresh new content, not only is awesome for AI, um, but it's also awesome for you know regulatory.

traditional SEO.

Um rankings start popping back up.

And then when you're running for AI, obviously there's certain things that you know when you refresh content and you refresh it, you know, for AI, you you're adding things like, you know, whether it's like quick facts and more facts stuff like that.

So you you optimize you're hitting two birds with one stone when you actually optimi refresh your content.

Well it ca uh use your favorite content optimization tool.

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