Rebuilding Your Career After a Layoff in SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
43 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the episode’s introduction and who are the host and guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
I'm Tyson Stockton, and joining me today is Paul Andre De Vera, founder at Answer Engine Optimization. Dre's been a longtime enterprise SEO leader who's driven growth at companies like Workday, Stripe, Annapland, and now helps brands adapt to AI-driven search through AEO. Welcome to the podcast, Drake.
Hey Tyson, what's up, my man? How you doing, brother?
Oh, it's good to have you on. I mean, uh, we've been doing like a podcast exchange here where I was on your show and uh now I have you on the voice of search. But um first of all, I gotta give you props on the show, like the production, how you do it from a live setting. Um super fun and really impressed.
Yeah, no, thank you, thank you. I mean it at first it was something I'd never done before, right? Live streaming was very, very new to me, but this was about six years ago. And so I took a I bought a course online on how to live stream and within about a month I was able to kind of like buy all the lighting. Well, not necessarily the lighting, 'cause I was a photographer. So I had the lighting, but the video, the software, you know, the teleprompting software and stuff like that and how to learn how to edit a little bit and And just grew from six years ago. Now it's just like clockwork. And I've I told you, like I'm actually using like over a hundred keys to run that. That's how.
Yeah, it was um I mean I feel like style wise it was completely different where everything was live, you had a lot of dynamic elements. Our show, I mean, it feels a little more like peek behind the curtains to the audience. Like we do edits. We're not running it live. So we have that kind of like uh large shoulder, if you will, uh on the tracks. But uh it was super fun to be on it.
Oh no, thank you. Thank you. Glad to be on. You dropped so many knowledge bounds and if you guys haven't seen it yet, check it out. It's uh was just released, so check it out on Tyson Stockton. Just search it on YouTube.
Dre, I wanted to ask and kind of talk about a little bit like your career progression and transitions. And I know like the last few years was like a pretty pivotal moment in your own career trajectory. So like maybe like let's start with and then correct me I'm wrong, but I believe it was kind of the the layoff that happened during or early pandemic.
Yeah.
What like
How did Paul’s pandemic‑era layoff affect his career trajectory?
Tell us about the experience. Like We've gone through several waves of like massive layoffs from like the large enterprise companies. So it's like I know a lot of other SEOs and listeners are probably in the same position. Super tough to go through bad experience. But maybe if you could tell us a little bit of what that was like and kind of like What crossroads did you find yourself in?
Yeah. So I've been doing Enterprise SEO for the past fifteen years and uh I've been working with a ton of like enterprise companies like SAP, Workday, Anna Plan, and these were companies that were also laying off during these times, like even years ago, right? And I was one of the positions that was survived those positions. So I never actually experienced a layoff until about the pandemic area, um era. And it was the time I usually was able to leave on my own time. And so, you know, and obviously I had my backup plan or I actually had a plan when I I would left a company. I was at the time I was actually at work day.
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Chapters
8 chapters
1
What is the episode’s introduction and who are the host and guest?
0:00–3:08
2
How did Paul’s pandemic‑era layoff affect his career trajectory?
3:08–9:20
3
What steps did Paul take to recover financially and professionally after being laid off?
9:20–15:45
4
How did Paul use an over‑delivering interview strategy to land his next role?
15:45–21:53
5
Why should SEO professionals rank their own name and how can they do it?
21:53–28:46
6
What content‑refresh and AEO tactics does Paul recommend for modern SEO?
28:46–35:35
7
How can SEO experts leverage networking, podcasts, and conferences to stay visible?
35:35–41:00
8
What final advice does Paul give for rebuilding an SEO career from scratch?
41:00–42:44