Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

Appearances

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The Handcrafted Podcast: The Business of making things · Own Your Audience: Why Makers Need an Email List · 29 Jun 2026 podcast

You get to go meet girls and talk to other people and all this sort of stuff. voice-verified

You get to ask for the email and all that. voice-verified

And what's really great about that is we owned that audience. voice-verified

It was, you know, you're not relying on social media. voice-verified

So the big thing is, and you know, we were talking about this a little bit on the group call, which was like, voice-verified

If you're relying on social media to be your audience, and look, I'm guilty of this. voice-verified

So everything I'm saying, I need to take my own advice on. voice-verified

And I know Jim, my marketing guy who works with me, is going to be like, Paul, you got to listen to your own advice here. voice-verified

So with that said, I'm putting this out there to sort of say, okay, I'm going to follow this sort of stuff. voice-verified

So anyways, if you're building an audience on social media, you have to remember that that social media audience doesn't belong to you. voice-verified

That social media, if it's on Instagram, whatever, belongs to Zuckerberg. voice-verified

If it's on X, I guess it belongs to Elon. voice-verified

I don't know who here is building it on X or if you're doing it on YouTube or whatever. voice-verified

So that audience actually doesn't belong to you. voice-verified

The audience that does belong to you is an email list that you can kind of curate and hold and collect. voice-verified

Okay. voice-verified

So what I had suggested to all of those people was to not just hand out business cards but to collect emails back. voice-verified

So when you collect emails back, it allows you to respond back and forth to those people and you then own the audience. voice-verified

And you can also send things like follow-ups and all that sort of stuff. voice-verified

So I think a really helpful thing would be – and what I'm planning on doing in the near future here is doing email campaigns, email marketing. voice-verified

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