Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

Appearances

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The Handcrafted Podcast: The Business of making things · Own Your Audience: Why Makers Need an Email List · 29 Jun 2026 podcast

So email marketing to me isn't going to be about – and you need to take a luxury approach to email marketing. voice-verified

And I mean I'm not on Louis Vuitton's email list. voice-verified

I don't know if they do send emails or not. voice-verified

But the way I would envision something that is sort of – voice-verified

a luxury way of doing this. voice-verified

I want to kind of pull a playbook out of what Patagonia has done in the past. voice-verified

So Patagonia, when they first originally started, this was like long before emails, they would send out flyers, but the flyers weren't really like catalogs. voice-verified

So this was like in the time period of like people doing catalog shopping, like the LL Bean catalog and all that sort of stuff. voice-verified

But what they decided to do instead of like doing like an actual catalog is they would send out almost like a journal or like a magazine. voice-verified

So they would have somebody photographing and documenting somebody climbing Everest in like Patagonia gear. voice-verified

And the entire story would basically be and they still do this in their marketing today. voice-verified

So if you get any sort of like Patagonia sort of, you know. voice-verified

And anything in the mail, pamphlets, all that sort of stuff. voice-verified

They even do this a bit on their email. voice-verified

Their email still feels a little – is starting to feel a little bit more marketing now. voice-verified

But it's more narrative-based. voice-verified

So it's like, hey, this person climbed Everest in the Patagonia tech jacket or whatever the heck it is that they're calling. voice-verified

Yeah. voice-verified

And the article is really more about the climb to the summit of Everest than it is about the actual jacket and gear they used. voice-verified

So they kind of casually mentioned the gear. voice-verified

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