Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

Appearances

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The Handcrafted Podcast: The Business of making things · Own Your Audience: Why Makers Need an Email List · 29 Jun 2026 podcast

People don't have a ton of time to read emails. voice-verified

So I'm envisioning an email that has a decent amount of photos to it with pretty quick, short copy. voice-verified

And then at the very bottom, just a very small call to action that basically just says interested in working with us, click here or something, or send us an email, or we would love to work with you as well and put it down there. voice-verified

And what I think is like really good about that is maybe you do these things monthly. voice-verified

I think weekly is probably what like a lot of like marketing people do. voice-verified

That feels like too much. voice-verified

Monthly feels good. voice-verified

Quarterly I think is what Patagonia used to do with like their sort of, they put a ton of money into those. voice-verified

So I think they used to do it quarterly. voice-verified

But even just something like, you know, that's consistent. voice-verified

So it's like maybe the first Monday of the month or something, an email blast goes out and it talks about the previous projects. voice-verified

So say we're doing July. voice-verified

We talk about, hey, June was an amazing month for us. voice-verified

These are the things that we finished in June or do a project highlight. voice-verified

And what I love about that is it just, I feel like, can get people a little bit more engaged. voice-verified

I feel like you can get a higher ticket value out of it. voice-verified

It's more of, I always talk about the luxury strategy approach. voice-verified

I think it's more of the luxury strategy because luxury strategy, as we talk about, is all about narrative. voice-verified

It's all about storytelling. voice-verified

It's all about voice-verified

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