Pete Russell

and is now the right time to make that switch.

And if I hadn't done what I did and made the quote unquote mistakes that I made, I wouldn't be in this unique position I'm in now to be able to do what I can do now and what no one else can do now because they're not in this position.

So that I think has been our sort of way of navigating through challenging times.

Yeah, and the other part of it is that

Ubi was never, you know, the business I had before Ubi was a good, easy money, lucrative business, but it did not satisfy my soul.

What was it out of interest?

Some people might not want to know that.

It was importing frozen pastries from Europe into Australia and selling them through all the supermarkets.

So it was the other end of the spectrum.

It really was.

It was centralized food and it was easy money.

We could grow it quickly.

We had the firepower of massive manufacturers behind us.

You just had to sell and the apparatus was there to just build and grow.

And we made a lot of money very quickly.

But I didn't have relationships with people.

I had transactional arrangements with people.

People were no longer important in that scenario, really.

And the food wasn't important.

They were just widgets.