Petra Kis-Herczegh
speaker
290 appearances
5 recordings
1 series
first heard Oct 2025
last heard 10 Oct
Petra Kis-Herczegh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
So I'm gonna go with confusion.
I was between uncertainty and confusion, but I as you kind of pointed out earlier as well, uncertainty has kind of always been part of our job.
But I think with the current like rate of acceleration of how quickly and how much things change.
there is a lot of confusion around
the the role of SEOs within businesses and people trying to figure out what to learn next, what information to consume, which I'm seeing kind of resulting in a lot of burnout or just just sort of like very challenging emotions in general.
Like we always say, you know, we hear the words SEO dead every year, like multiple times a day.
Um, it's like it's just one of those things that now things are changing so quickly and people are kind of jumping onto the trend of rebranding themselves as GEOs or whatever.
Uh we know that at at the end it's the same principle.
If you've been doing SEO the the way
where you know, you want to understand the algorithms, you want to provide good content, you want to
have good websites, then nothing and and you'll and you want to constantly learn and are curious because that's always been part of an SEO's role, then essentially nothing changed for you from a mindset point of view.
You just have to continue doing that.
And you probably just have to be better at like there is more information now.
So you need to really try to
use time to reflect on it and and see what works for you.
But um yeah, I think there is a lot of confusion and and um even if you're trying to find the answers, there are not a lot of answers don't exist yet for like AI metrics.
Like there is a new tool that tracks AI metrics every day and old tools are adding it in, which is obviously great because we have to experiment, we have to understand what we see today.
But we are not
confident in these yet.
So
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