Petra Kis-Herczegh

speaker

290 appearances 5 recordings 1 series first heard Oct 2025 last heard 10 Oct

Petra Kis-Herczegh’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The state of enterprise SEO is _____ ? · 10 Oct 2025 podcast

That's why I think we have to embrace that confusion that uh the answers are not not here yet.

We're experimenting and that's that's also a phase and that's also you can also be an expert in experimenting and not knowing and and showing your confidence level in certain things.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Will the structure of enterprise SEO teams evolve? · 9 Oct 2025 podcast

Yeah, I um these questions are always just difficult because I think I want to say what I would like it to be, versus what it might become.

Um, what I'm thinking it might become.

Well let's do both

Yeah, so I think it kind of l leads back to that first question.

I would love SEO teams to really own that AI search piece as well because it's so part of what we do already.

So I hope that that's gonna be the case, that a lot of these teams will naturally become the experts in explaining the the algorithms behind, you know.

how how users interact with with these with these open AI tools or open AI or um AI elements on CERBs and and and on different platforms and who knows what other platforms will come in in the coming months or year.

So that's what I would really want.

I think the reality is probably still that those who really focus on growing this skill and advocating within the business and and finding sort of the right teams to

Again, show those examples of like where you already have data and show your expertise where you can help support them in

understanding, you know, how the brand is performing within AI search, for example.

Like establish that that authority for yourself and and grow that out.

And those who can do it will probably become really essential.

in the business or, you know, they grow a skill set that's gonna be very competitive going forward.

So they they will find good good roles in enterprise and or or different teams as well.

The other part that I'm seeing is that

And I think we are kind of already seeing this trend that SEO teams will shrink again.

So I think we kind of went from the one-person SEO teams to a trend of growing in in-house teams back to shrinking teams and outsourcing.

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