Petra Kis-Herczegh
speaker
290 appearances
5 recordings
1 series
first heard Oct 2025
last heard 10 Oct
Petra Kis-Herczegh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
And to do that first.
And until you do that, don't even
And start planning of what's wrong.
I mean, you can have your little list of like, yeah, why do we have, you know, page templates that are like a hundred years old at this stage, like, and and you know, are totally not user-friendly.
Like, I see huge company sites where they still have non-mobile friendly pages.
Like, how is that at this stage?
I don't know how that is possible, but actually it happens.
And yes, of course, it's an
You would go in and you would say like, We need to change this but
it might be a very difficult challenge.
You have to do that listening piece first and and see where you can actually support rather than trying to drive, basically.
Yeah, no, absolutely.
And and like just to quickly add to that as well, I think the other 'cause page speed is is such a good example, but the other thing as well on the content side is EEAT.
Which people like to reference that and how important that is for Google.
But actually EEAT, like almost every brand will have like tone of voice guidelines and how they wanna be perceived and a lot of that will already resonate with EEAT.
So why wouldn't you just use your the internal to you know what you're talking about.
You know that you're talking about EEAT, but you just use that tone of voice documentation and put it
uh like just layer it on all your recommendations that this is why we need to do it this way because that's our tone of voice and that's how we want to appear and it it will just make a lot more sense than to try to educate
senior decision makers in particular on what EEATs.
Um, so one thing that just suddenly came to mind as you asked that was kind of the less is more principle, especially at enterprise.
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