Phillip Jackson
speaker
369 appearances
1 recordings
1 series
first heard Jan 2026
last heard 12 Jan
Phillip Jackson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
It's not going to be a particular strategy.
I think it just starts with the basics and that's unsexy and nobody wants to hear that.
Yeah, absolutely.
There's a brand that I admire greatly called Kith.
They're based out of New York and they sort of like a luxury brand.
They came up through the former creative director at New Balance.
His name's Ronnie Feig.
And
Sort of a fashion designer brand and you would know them from like their partnerships with like the New York Knicks and a different sort of a luxury brand.
They have stores all over the world.
Now they're verging on venturing into hospitality.
They rolled out last year.
a loyalty program for all of their customers that went back and credited people in arrears for the lifetime of all of their purchases.
And you can only do something like that
and launch something like that on a day one program if you have 100% clean data for the lifetime of all of your purchases.
And it's all reconciled for like 15 years of customer history.
And I don't know that I've ever seen a brand, A, be that generous, but B, launch with something so audacious on day one.
And they have monetized and capitalized on it now over and over and over again.
And the things that allow them to then,
get more insight is beginning with that as the basis is then they build their loyalty tiers and all of the incentive that they build into trying to make you a better customer is powered.
Showing 301–320 of 369 · page 16 of 19
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