Phillip Jackson

speaker
369 appearances 1 recordings 1 series first heard Jan 2026 last heard 12 Jan

Phillip Jackson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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by the AI capability.
But long story short, if we're building on that solid foundation, if we're building on clean data as the basics, I think that when you're building those incentives in and you're trying to get your customers to encourage your customers to be the kind of customer you want them to be, that's where the AI kicks in.
It's not that the AI helps you to go clean up your old data.
You have to start with the right data so that you can encourage and focus on the right customer segments in the first place.
So that's one example.
It's so true.
It's so true.
It really is.
Yeah.
Uh, well, uh, there's, I think it's still, it's still, you know, the four Ps.
I mean, we, we still have to do the job.
There's a job to be done.
Like we, we still have to do the, you know, product price place promotion.
Like, so we, like we, we have to do the right things again.
right so let's let's let's remember the job um and we chase bells and whistles like i'm gonna go to nrf and i'm gonna see all the cool stuff i'm gonna it's like there was an nvidia booth last year i'm like oh look at all the cool stuff that's happening um i think when we start seeing the vertical you know when when we see the ai companies launching the verticals like when they specifically go after retail as a vertical if like ai launches a retail vertical like
We're probably going to have a whole wave of people that are specifically trying to integrate a retail-specific solution for AI.
So there's a lot of that that I think the box-checking moments are happening in platforms right now where it can really only be box-checking because...
they are at most integrating with one of two major players in ai maybe three if you're really generous so in reality the the the feature capability for most brands uh is dependent on your adoption of a platform and so therefore your customers
interaction with your brand and their exposure to what AI can do for them is limited necessarily by that.
So what I think is happening is this is why more brands are looking to bring more technology in-house.
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