Rachel Burns
speaker
138 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rachel Burns’s voice in public audio — every appearance, attributed to the second.
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Appearances
scheduling sales demos or scheduling follow-ups for sales demos, well, there is a subreddit for sales folks and they're on there talking about, hey, here's a pain point I have.
How do I solve this?
And so being able to look there and see that's the language they're using.
We know that people are looking for those first hand subject matter expert perspectives.
And so being able to say, here's what people are seeking from their peers, information on the topic.
Here's how they're talking about it with their peers.
How do we incorporate that into our content?
And then from a getting the right keywords in their perspective, we use Clear Scope for just optimizing kind of as a step farther along.
We use it somewhat for keyword discovery, but more so just to make sure we're not missing any opportunities to include the right keywords or to
talk about the right topics as we go from having that first draft to the final draft, just making sure it's it's there.
We're looking at traffic definitely in terms of if a specific piece of content was getting a good amount of organic traffic and then we see a dip in that, just making sure
You know, good content hygiene.
Is everything up to date?
Are we following best practices over time?
We have a lot of pieces of content that were originally from 2020, 2021.
So making sure that those are still relevant and including all the information that's valuable and also current in terms of brand voice and product information.
But I think one thing that we're really striving to do right now is look more at the overall content journey.
One thing that I think can be a little bit tricky with SEO, especially when you're going after kind of top of funnel topics, is a lot of people who land on your site are not going to be ready to sign up or to give you their contact information even right away.
And so
you can provide them with really excellent, valuable content.
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