Rachel Burns
speaker
138 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rachel Burns’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then they get to the end of the piece and they say, well, the only option I see here is to sign up for a trial or to submit a contact form.
And I'm not ready for that right now.
And so they leave.
So what we're looking at is
Can we keep people on the site?
Can we keep them looking at other relevant content?
Can we guide them along this journey?
Versus sometimes it seems like SEO content can really feel like a one-off that they find, especially if we're talking top-of-funnel, non-branded terms.
So we're looking at time on site, we're looking at
What they're looking at next, how they're finding their way around.
We certainly would like them to look at things in a specific order and have this certain journey, but users don't always act the way that we want them to act or that we think they'll act.
And then also looking at influenced signups.
So not just, oh, did they sign up right away after viewing this blog post, for example, but which pieces of content did they?
they look at along that entire journey from the first time they hit our site until they create an account.
Did they look at one piece of content?
Did they look at six pieces of content?
When did they look at it?
You know, how long did it take?
And kind of trying to understand that much more broadly, 'cause I think
we do ourselves a disservice if we're just looking at last touch or we're just looking at the actions they take in one visit versus this whole influenced journey they're taking throughout our content.
Showing 61–80 of 138 · page 4 of 7
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