Rachel Burns
speaker
138 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rachel Burns’s voice in public audio — every appearance, attributed to the second.
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Appearances
I will say it's all a work in progress forever.
As everyone knows who's trying to do content attribution, it is always evolving.
I think one of the biggest challenges is that
And I've seen a lot of folks talking about this in the content marketing space.
You're never going to have perfect attribution for content.
It's you can get close, you can get if you have really good tracking and really good models and all of that, but you don't know what specifically is the thing that made someone say, Okay, I'm ready to sign up for this product.
I think.
You can see what they looked at, but is that telling the whole story?
Maybe they, for a Calendly example, maybe they were booking a meeting with someone else and they had a really incredible experience using the product just in the wild.
And they've looked at some of our content, so they're familiar with Calendly already.
But that experience of using the product was what kind of got them over the finish line.
So I think a
Especially with a product like Callendsley that is people find it
A lot of times through using it and through experiencing it without necessarily knowing that it's calendarly that they're using.
They're just saying, oh, this is a really great scheduling experience.
And there isn't a way to read those people's minds and to know that that's what got them to sign up versus they read a piece of content.
Cause it's probably a combination of those things.
So I think that's the biggest challenge is not knowing unless you're going to do customer interviews with everyone.
Like what got them there?
And I think one of the things that can be a little tricky, especially when you're really data-driven, is that you have to kind of be okay with not knowing.
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