Rachel S. Gross

I think there are two different reasons, and one that will be a little more palatable for all the listeners to hear is that it works well, right?

It's effective, and like a day like today, it's raining outside, and it's nice to be able to stay warm and dry, even if you're just going down the block.

The other answer is a much kind of deeper one, and it's a historical question.

Hell yeah, here we go.

It's about what meanings do people attach to the kinds of clothing that they wear, to the brands that they're wearing on their chests.

And it is steeped in American lore about recovering the rugged masculinity of the American frontier.