Rebecca Shostak
speaker
387 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.
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Appearances
Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024
podcast
And I think it was very resonant for these small business owners too, who are struggling, right?
Like you think about
someone who has a small bakery in San Francisco and they're waking up at 4 o'clock in the morning to make croissants.
They don't want to have to worry about their email.
They want to be able to make money and send a communication to their customer when it matters without a lot of friction.
On top of that, we don't want them stressing about all the stuff that it takes to build a small business and then thinking, well, if I'm successful and I get more subscribers,
then I'm going to have to get charged more as well by my email subscription service.
Like that's just, it makes logical sense.
Yeah, absolutely.
Let's keep going.
Oh my goodness.
I think it's critical, right?
Because I mean, we, we talk about onboarding a lot and my take on it is why would you put anything between your user and the aha moment?
And we know that the aha moment for our customers and was when they see a template that resonates with their brand and speaks to the youth case that they're trying to solve for.
So why would we put anything in between that moment where they sign up and the experience of realizing that this is a tool that understands them?
Oh, I think we spend around 700 K a quarter.
We're working with an agency.
Well, we have a, we have a growth team, but we also work with an agency that I can't say.
Ooh, I think that it's really important to have an agency that we went through several and I think, but it wasn't because they weren't good or it was just that we needed different things at different stages.
And so I think when you're a larger company, you're going to look for an agency that is
Showing 241–260 of 387 · page 13 of 20
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