Rebecca Shostak
speaker
387 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.
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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024
podcast
is able to bring you a lot of data, have strong account managers that are able to set up a lot of systems for you and work cross-functionally with your team and also be able to understand your markets and go broad but then fine-tune because a lot of times as you get to a more mature stage with your ads, you have a lot of creative that you've tested already and then you want...
And then you want an agency that can help you to fine tune what that creative looks like and go after target audience.
But in the early stages, I think it's really important to find an agency that's just going to get you off the ground with testing and throwing a lot of tomatoes on the wall.
seeing what sticks and not worrying about optimization because at the very beginning you just want to know if you have a viable product for your audiences who it's going to speak to and if you have an agency that's like really large and super detail oriented and able to go in and refine um the the the way the audiences are built out and the creative then that's probably too heavy-handed first for a company just getting off the ground but i do recommend working with an agency if you're going to spend that kind of money because otherwise it's very well
Um, I think that we went with recommendations and that's my recommendation to the audience as well, to go with the recommendations that, uh, that, that people are in, especially in your space to like, try to find an agency that specializes in the audience that, you know, is your target market.
So for us, it's really important to have an agency that understands the small business customer and segment because they behave so differently from larger companies.
They also behave very differently from, uh, from consumers.
Right around 50.
Yes.
Oh, I think it really depends month to month, but probably in the five to 10 reach.
We reinvest and right now we want to make sure since we are bootstrapped that we have a strong cash cushion so that if anything were to happen, I hope that it doesn't, but that we create a long runway for ourselves in case.
Because we just feel like we don't have that.
A lot of companies feel like they have a cushion with the VC backing and we don't have that.
So we want to make sure that...
Um, if something crazy happened or something changed with the industry, or we had to make a complete pivot that we have the resources to retain our team and make sure that we do the right thing to ensure the survival of the company.
Um, I, we have not.
And I think, um,
if an opportunity presented itself for us to find a company that did something very specific that we wanted to integrate into our company and the financial numbers made sense.
And even more importantly, the people side of it made sense.
I think we would consider it, but none of those opportunities have arisen for us so far.
Showing 261–280 of 387 · page 14 of 20
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