Reese Oliver
speaker
1,229 appearances
6 recordings
1 series
first heard Jun 2026
last heard 15 Sep
Reese Oliver’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Sep 2026 with 2.
Appearances
Celebrities attaching themselves to pre-existing products feels a lot more temporary and a lot less culty because it's giving you the presentation that these are regular people, also you.
Using a product, and they just happen to also be someone who you would like to see using the product.
And Dr.
Tramera will talk about this a little bit later.
But once the celebrity becomes the person running the brand, there is definitely a level of trust that erodes there.
And now it is no longer uh you are participating in this thing because it makes your life like mine.
It's more of a straightforward you're participating in this thing because I told you to.
And in that way I feel the relationship between celebrity and fan becomes cultier in the light of a celebrity wellness brand.
The CXG report continues to say that one of the first to capitalize on this all-new encompassing method of marketing was Gwyneth Paltro, of course, with Goop, who built the brand, quote, resting on her global name, recognition, image, and lifestyle choices, end quote.
Gwynneth was the first to tap into a boom and celebrity brandship that CHG says is motivated by two key words beauty and Gen Z.
CHG continues To say there has been a lot of hype around celebrity beauty brands like Roadskin by Hayley Bieber and Rare Beauty by Selena Gomez would be an understatement.
The former is a clean beauty brand gaining a massive following with a waitlist of 100,000 people before it even launched, and the latter, a beauty brand focused on mental wellness, is purported
For sale for two billion dollars.
Two billion dollars, y'all, for a makeup brand that is selling you mental health messages, which I don't know.
I have a lot of mixed feelings about rare beauty.
I think it is a little cult of the beauty space to be selling you products to make you look better while also selling you confidence.
But what I wanted to point out was even this report is referring to Road as a clean beauty brand, as if clean really means anything.
thing in the marketing world.
Like clean is a buzzword like natural or healthy or chemical-free that like actually when you get down to it, there's no way of proving it.
There's no like empirical way of showing whether or not our brand is clean.
Showing 501–520 of 1,229 · page 26 of 62
← Previous
Next →