Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
But probably over time, they would have lost the very kind of magic at the heart of that variant.
So there's an idea called habituation, which is the idea that over time we become a bit desensitized to enjoyment.
So there's a study from Leif Nelson at NYU, which demonstrates this quite powerfully.
He lets people experience a massage chair, and it's a very pleasurable massage chair.
And some people just sit in the chair for three minutes, three minutes straight, and then they rate how much they enjoyed it out of nine.
And the average rating is 6.05.
Other people, there's a one minute, 20 seconds session in the chair.
They then turn the chair off for 20 seconds.
And then there's another one minute, 20 seconds with the chair going.
So last for three minutes, but there's no massaging going on for 20 of those seconds.
Now, logically, you'd expect, well, surely this group will enjoy the experience less.
They had less time with the enjoyable aspect.
But actually, you see something quite different.
The rating actually goes, amongst this group, to 7.05 out of 9.
So from 6.05 to 7.05, you get a 17% improvement.
What Nelson argues is a curse of human nature is that when we experience something pleasurable, over time, the enjoyment level wanes because we stop comparing it to not having it
We compare it to the last time of using the service.
So over time, we habitually get used to these pleasant things.
So I think with something that's very powerfully flavored, like the pumpkin spice latte, something's a little bit strange.
They'd sold it all year.
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