Richard Shotton

speaker

1,228 appearances 5 recordings 4 series first heard Jan 2026 last heard 27 Jun

Richard Shotton’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.

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Modern Wisdom · 11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053 · 31 Jan 2026 podcast

They'd buy the sixth pumpkin spice latte by the time you got to December.

You'd be sick of the bloody stuff.

But by stopping it before that happens, removing it from sale, what you allow is this appreciation, anticipation, and desire to grow back again.

So I think they turned something that would have lasted for a couple of years if it'd been permanently on sale into something that's been going for about 20 years.

Yeah.

And actually, you can actually spot this if you look hard enough.

In products, it's not immediately apparent.

So one brilliant example is

Do you remember Wordle?

Yes.

So that game, I think you had six goes to guess a five-letter word.

in a hugely popular uh josh wardle the designer sold it for new york times i think for about 10 million dollars now at the height you had hundreds of millions of people playing this game or tens of millions of people playing it but what's interesting is even though usage spiked during covid this um product had been around for ages but when josh wardle first created it

the difference was you could do your Wordle game and as soon as you finished, you could do another and then you could do another and then you could do another.

And when it was set up like that, barely anyone played it yet.

It was like dozens of people playing it a day.

But then during COVID, Wordle becomes slightly obsessed with the New York Times crossword and he wonders to himself, do I love the crossword?

Because once I finish the cryptic crossword, I have to wait till tomorrow to get the next one.

And it builds this sense of

So he changes the programming of Wordle so that now you do one, you finish it, you can't do another.

There are no more around.

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