Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
The one that works best was saying big letters on the posters, maximum number of these bags of chips you can buy, bags of fries, four per person.
And what it did was provide a very credible signal that either
These chips are going to be so enticing, they're worried about selling out.
Or that it's such a powerful and good value deal that they're actually losing money on it.
Now, that's not speculation.
Michael Aaron and I did a very simple test.
We told people...
about Sierra Nevada Pale Ale being sold in America, 12 bottles of beer for $18.99.
And I'm trying to remember, I think 14% of people thought it was good value.
And then other occasions we told people, Sierra Nevada Pale Ale, 12 pack of beer being sold for $18.99 in the supermarket.
Maximum number of cases you can buy is six.
And the proportion of people who thought it was good value went up to 22%.
So you get this, I think, 57, 59% improvement.
People work to a rule of thumb that if a business is not letting you take as much of a product as you want, it must be a good deal.
It's either so good it's going to sell out or so good it's actually hurting the bottom line.
So that to me was like a wonderfully simple tactic that far more people could apply.
would probably change the framing of it versus these you can get elsewhere but not like this yeah i i think um i think it was a reasonably good deal but there's whenever something's on offer there's always a bit of suspicion as well you know have they cut corners is there some kind of they're trying to counter signal the discount yes yes
Yes.
And what differentiates it from just saying limited time offer or exclusive is it's not just staying in this realm of statement and claim.
It's not just in this realm of talk being cheap.
Showing 581–600 of 1,228 · page 30 of 62
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