Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
It's actually a physical restriction.
You go to the counter, they will not serve you more than four.
And I think it's this action rather than claim that distinguishes it from the more common use of scarce to
So there's a longstanding idea called the Penn is a Day effect.
So the original study was John Galvel at Harvard, and he did it with charities on a tight... So essentially, he found out, were people willing to donate to a charity?
And sometimes the request was $365 a year.
Other times it was $1 a day for a year.
And what he found is even though the sums worked out to be the same, people were much more likely to donate if you phrased it as a dollar a day.
Now, what seems to be happening is people give different weights to two sides of the equation.
The dollars that are being discussed looms large bills mind.
The unit of time doesn't seem to be given the weight it should be.
So it's a bit like people think three times seven is different from seven times three.
So if you've got a time-based product, the more you can break or the more that you can discuss that product in the smallest unit of time, the better it works out for you.
Now, exactly the same thing happens with physical items.
So I mentioned that Sierra Nevada parallel study Michael and I did.
And we did another version of it.
So key factor, if you say to people, a 12-pack of Sierra Nevada costs $18.99, you get 14% thinking it's good value.
If you say to people...
This is a different group, costs $18.99 for a 12-pack.
That's the same as $1.58 a bottle.
Showing 601–620 of 1,228 · page 31 of 62
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