Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
And they don't need to.
So if you're a podcaster and you are free to air, well, a bias and experiment about price sensitivity is irrelevant.
But if you are one of the 90% of FMCG or CPG products that has to sell, well, then you do want to be interested in price sensitivity.
And it doesn't have to be as direct as in the La Salita study.
In the book, we talk about Oreos.
They do a promotion where they tied up with Pac-Man.
That's a brilliant approach.
That's cool.
Because Pac-Man is probably a hell of a lot cheaper than buying a modern computer game.
And it gets people to think about their childhood.
Yeah, so it's a very common problem that people intend to change their behavior, like they intend to eat healthier or exercise more, but they never quite get around to doing it.
And the argument from psychologists is motivation is a necessary but not sufficient condition for behavior change.
What you also need to do is associate whatever behavior you're trying to encourage people to do with a very clear time, place, or mood.
So essentially, you want to create a cue or a trigger moment.
So thinking in the kind of personal example that you mentioned, let's say you want someone to take vitamin D every day.
You wouldn't say just take vitamin D once a day.
You'd say, once you've had your first coffee, take vitamin D. There might be no pharmacological reason for taking it after coffee, but by attaching that behavior to a very clear trigger moment, it is much more likely to occur.
Because you're not going to forget the coffee, but you're probably going to forget the vitamin D. It's exactly that.
The coffee drinking happens, and that moment acts as a catalyst that converts the vague intention
to take vitamin D into actual behavior change.
Showing 1021–1040 of 1,228 · page 52 of 62
← Previous
Next →