Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
So yeah, you need to create this cure trigger.
Interestingly, and I didn't realize this till Michael and I were chatting during the book, that American campaign is completely different from Britain.
In Britain, the line for about 70 years is have a break, have a kicker.
And they've run that line consistently.
That's even more directly associated with the break.
Exactly.
So I prefer that simplicity and directness of the British one.
It's not that they're talking about how beautiful the Kit Kat tastes, but there is this very clear association.
You have a tea break, you have a coffee break, you're there with your Kit Kat.
It's a fascinating one in that you would think...
All advertisers knew this.
But actually, across the world, there has been a reduction in the proportion of ads that try and amuse.
So you go back to the 1990s and about 60% of them tried to amuse.
2023, it's about 35%.
Yeah.
They used to be a lot funnier.
Yeah.
And it's a massive mistake.
People notice ads if you put them in a good mood.
They're more likely to believe what you tell them.
Showing 1041–1060 of 1,228 · page 53 of 62
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