Rob Hoffman

So you really have to invest a lot of time into building just a few pages.

And they, on their website, they're basically highlighting these four.

So they clearly spent a lot of time just on these four.

Another one, by the way, is this.

So like best, I guess that's not a clickable link, but it's basically an article that is the best free online form builders in 2025.

This is exactly what Tally does.

So they have a super comprehensive article.

They're going to probably list themselves first and then their competitors below it.

So that's kind of number two.

That's basically it.

The takeaway is that every company should have these comprehensive alternatives and versus pages on their site.

It is a proven strategy.

What else can I say about this?

Here's the other thing.

I'm going to show you some really interesting data.

AI Search became their biggest acquisition channel.

They got 2,000 new users in a very short period of time, like mainly in 2025.

And I want to show you kind of how this works.

So you can see here that they're getting a ton of data from AI search.

And if we zoom in a little bit further...