Rob Hoffman

Wrath of the Lich King was my jam.

And people refer to things as overpowered.

OP means overpowered.

And so let's say that we're going back to 2007.

The OP marketing channel was what?

It was Facebook.

Okay, 2017.

It's got to be TikTok.

Now the OP marketing channel is AI search.

And probably the next six months are going to be the biggest window of opportunity to take advantage of this marketing channel.

And this is what I'd argue helped to scale Tally so big.

And so number one is you find that OP marketing channel.

Step number two, and again, this one's pretty simple, is you're investing into the 80-20 of SEO.

I'm a big believer in the Pareto power law, which is the 20% of actions always creates the 80% of results.

And so, by the way, if you have a SaaS...

You need to do this regardless.

I've seen many playbooks of other companies where this is just the playbook that they run, where you create SEO pages, but you focus on the really bottom of funnel pages.

And what I mean is alternatives pages versus pages and then bottom of funnel blogs.

And so let me show you a few quick examples of this.

The key here is it has to be a really comprehensive page.