Rob Hoffman

Let's do it.

I've broken it down in terms of six playbooks, and I actually have a bonus one at the end as well.

And the reason why I've given six playbooks, and I'm going to give you examples of companies, real companies, including one of ours, that have used these playbooks to get customers.

Yeah, so I'm going to take you through six different SaaS tools, how much money they make, their playbook for getting customers, and how you can steal this playbook for your own SaaS.

Hell yeah, let's do it.

So I'm going to just start over here with the six different playbooks and then I'm going to go and show you the real examples.

And the reason why I've given six playbooks is because everyone's going to have their own preference of how they want to acquire customers based on your skill set, based on your level of

interest in these different strategies.

So I'm going to start right here with number one, which is the waitlist strategy.

And this is actually a strategy that we used for our own SaaS tool, Clio.

And in fact, we also used it for our other SaaS tool, Mentions.

So we know that it works because we ran it twice.

And in both cases, we were able to grow to 60K MRR for Clio and 20K of MRR with Mentions in like a month or two.

Okay, so we're going to start here with Clio.

So first of all, what is Clio?

Clio is an AI tool that helps you create content for platforms like LinkedIn and X that is optimized to go viral, build an audience, and get you customers.

So that's what it does.

In terms of MRR, we're at 61, 62K of MRR.

I think a lot of people wonder, why don't I just use ChatGPT or Claude to do this, or maybe there's a few other players in the space?

We know this space really well because we use LinkedIn to get customers for all of our businesses.