Rob Hoffman

So we actually just built this tool for ourselves originally, and it worked so well.

We basically used the tool to continue building an audience, acquiring customers.

And so we knew that what we had would work because it worked for us.

So we were just dogfooding.

Other than that, I don't know.

Step number one for the waitlist strategy.

This strategy, it's basically three steps.

You're going to do content to email to webinar.

So step number one is you have to create content.

And this is where most people go wrong already is they don't know how to create content.

So the type of content that you create that's going to allow you to acquire customers for your SaaS, we call it edgy sales.

And the way that it works is that you have to subtly tease your product.

It's the art of the subtle sale.

What most people do is they hop on these platforms and they're just plugging their product very overtly.

And so we do the exact opposite.

I'm going to show you an example of a post that drove signups to our waitlist.

So this is my co-founder, Lara.

And you can see that this post, it doesn't lead with talking about our tool.

It just talks about something that our audience wants to learn that our tool can help with.

The thing I want to draw attention to is that we plugged our tool so subtly in this post.