Rob Hoffman

So it's not like at the top of the post, we don't have a crazy CTA.

It's just one of the bullet points.

And that is what's going to get trust with your audience because they don't feel like you're trying to sell to them.

They get their guard up.

So you have to create posts that lead with value.

This is one example of it.

And then subtly sell your product.

Sometimes we do that depending on the post.

For this post, we just put it in right away.

People have all sorts of ideas about LinkedIn.

You have to post at a certain time, whatever.

If it's good content, it will get reach.

I'll give you a few other examples just so you can see, because sometimes what we will do is we'll just put the CTA in the comments.

We won't even put it in the actual main post.

Sometimes we'll go back and edit the main post an hour later, but you can see here, like join the wait list in the comments.

So you can see this is the post.

It's kind of just a post that's meant to go viral, get a lot of attention, and then we plug it in the comments.

Here's the other thing, Greg, is that one thing I learned while working with my co-founder, Jake, is that the more subtly you sell your product, the better.

So oftentimes for our other companies, he would just create posts and there would be no CTA.

And you would almost have to go to his account and try to figure out what he's selling.