Rob Hoffman

And

I was doing the complete opposite when I met him.

I was really hard selling our stuff and he was driving all the revenue for our businesses.

I was like, what's going on here?

That's when I learned it's really about the art of the subtle sell.

You have to get trust.

The less you tell people about your product, the more people want it.

Absolutely, you got it.

So these are real examples of content.

The reason I'm showing these as well is because then people can screenshot these or go and find them themselves and create their own versions of these posts because this is it.

This is how we drove signups for our waitlist.

And so these are some examples.

Again, I'm just showing it on the screen so you can really see what we did.

Screenshot it, whatever, copy it.

So step number two.

So first things first is you create content, edgy sales content, and then you drive people to a waitlist.

And so we built waitlists for both of our SaaS before we launched.

You're getting validation.

You're also creating scarcity.

And so step number two is