Rob Hoffman

is that you want to launch the beta version of your product to your email wait list and offer an early bird lifetime discount.

We did it for the first 500 users.

Okay, so what this does is it, again, it's like you want people to, it's like the more you push people away, the more they pull.

And so you want to create that scarcity and kind of artificially constrain the supply so that the demand is higher than the supply.

And the thing is, is it actually is honest though.

It's not like we're totally just bullshitting it.

We also wanted to get our first 500 users in there so that we could do the beta testing.

We could do the bug bashing.

We could test the features and talk to customers.

So this is step number two.

Clio's pricing is $99 normally.

We actually haven't even launched to the public yet, funny enough.

So we hit 61K without even launching publicly.

But it will be $99 and our first 500 users get lifetime access for $59.

So they really want access because they're like, I'm going to get a lifetime discount and there's only 500 people.

So yeah, and the thing I want to show you here, Greg, is the exact emails we use.

Because again, I really want to make this specific and actionable so that people can literally screenshot this.

They can create their own versions of this content, these emails, and get customers for their own SaaS.

Yeah.

And by the way, we use AI tokens and stuff.