Robert Stidham

speaker
395 appearances 1 recordings 1 series first heard Jun 2013 last heard Jun 2013

Robert Stidham’s voice in public audio — every appearance, attributed to the second.

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We get a quicker return on those units.
They're easier for us to manage and so forth.
I think during the downturn, we certainly saw a lot of U.S.
companies
They wanted to go abroad.
However, on a relative basis, our economy is much better and stronger than a lot of the rest of the world.
Not all of it, but a lot of it.
And so we have seen a little bit of a shift in the market where three years ago, four years ago, U.S.
companies were going, geez, maybe foreign markets, that's the place we can go and keep our growth and our system going.
And, of course, today we've got the opposite.
We've got foreign companies that want to come into the U.S.
and we do that as well.
Yeah, no, it's a great question.
And we talk to folks and we point out there are five or six things that they need to keep in mind.
One is that they need to really be able to articulate the value proposition, as I mentioned earlier, of their franchise opportunity.
Second, they need to have a management team that has the ability to really work
well with prospective franchisees.
And Paul, we deal with companies of all size, but one of the things we see with very large organizations that want to come into franchising, they love the idea of leveraging their management bandwidth and somebody else's capital to get distribution through franchising.
What we often see is those very, very largest companies have a really hard time working with that entrepreneurial franchisee who's made an investment
I'm thinking of a client of ours in the Midwest.
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