Rocco Cozza

build the company from the start without you.

If you can do that, that's a scalable company that now has enterprise values a lot greater than what the value would be if you're the one in the day-to-day running it.

The right time to think about it is probably five to seven years before you're even considering it because most people think about it like when they want to sell it and it's too late.

You've got to really, I always say if you're going to set up your business, set it up to sell.

You may never exit, but do it from the beginning.

If you want to grow an organization and have a valuable workforce that values the business and you as a leader, you have to really understand.

That's a great question.

So obviously I've been practicing law now for over two decades.

So business lawyer by trade.

But what my passion is actually helping companies grow, like systematize and then exit.

So I go in the small to large organizations, help them look at all their problems, fill the gaps, then get them ready for exit.

Yep.

Sell it multiples.

So I've been an entrepreneur basically my whole life, and being a lawyer was kind of a means to an end for me.

I knew that I wanted to be able to start my own business, but I didn't want to be a lawyer working in a big firm.

So I started a law firm when I left corporate America, and I had my own businesses that I grew and sold myself.

And then

I just started working with, I started with a lot of athletes and entertainers where they were kind of- Well, I know they need it a lot, right?

All the legal side.

Well, the interesting part is, yeah, they do and they wanted a lot of the advice for free.