Rocco Cozza

And to me, I wasn't starstruck.

I'm like, look, you need me more than I need you.

So I started working with them and then I just saw this need in the marketplace, lawyers over complicated things.

So I always said, how do I go in and simplify things?

And our tagline for our law firm is redefining legal services.

it's really a consultative basis.

So I go in with these companies and look at, most of the gaps tend to be in leadership and operations.

They have the right people but in the wrong seats and they have broken processes.

If you fix the people problem, you fix the process problem, profit takes care of itself.

So I've just always had a knack for that and that's what I do.

I go into these companies and really help them tear things apart, rebuild it with the pieces they have, and then make the company three to five times more valuable than it is.

No, it's not.

And that's where entrepreneurs get burned out.

Like that's truly, I faced that myself with my law firm.

I had to let go of a lot of things and trust my people to run parts of the organization.

And, you know, your point is, is

Absolutely correct word.

Build the company from the start without you.

If you can do that, that's a scalable company that now has an enterprise value a lot greater than what the value would be if you're the one in the day to day running it.

And it's it's hard for entrepreneurs to do because it's our baby.