Ruchika Batra
speaker
128 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Ruchika Batra’s voice in public audio — every appearance, attributed to the second.
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Appearances
Hi, Tyson.
Nice to be here.
From an SU perspective, I think
Most content marketers uh end up with, Hey, I need to create content around this keyword.
And primary keywords, secondary keyword, they they sometimes get too technical with the content in terms of having the right number of keywords, having the right frequency, having at at the right
places what they forget I guess is there's a reader at the end of
the content, right?
You have to have content that suits the reader, that reader is really looking to get from your content.
So I think that is one of the biggest challenges in terms of what should be the balance between optimizing the content for SEO.
and optimizing it for for the reader.
Sure.
So what happens is see at the end of the day we have to understand
that even when we are trying to rank a typical content piece
What are we trying to do?
We we are trying to provide the best user experience.
We provide trying to help uh provide as much helpful content to the user.
Now, what happens is when
I do agree to a certain extent SEO tends to make things a little rigid and which is why looking from a content marketer's perspective, you know, making it palatable or making it easy for someone to read and have a great experience is extremely important.
In my organization, that's something we do very often with all our content.
Our content we do start with a SEO brief because that's where we understand where the what people are searching for.
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