Ruchika Batra
speaker
128 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Ruchika Batra’s voice in public audio — every appearance, attributed to the second.
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And then we look at what is this person who wants what what would this person need from this content?
What information?
is currently not being fulfilled.
And then we have to have a healthy mix of the two.
And in that sense, SEO does need to be a little flexible.
to allow for good count.
He would
having keyword in the subtitles, you have to have seven of them, eight of them, you know, kind of keeping it easy on the reader.
Yeah, yeah.
No, I agree.
I mean with AI and SGE coming in, Gemini, chat GPTs giving you instant answers, I think the role of search is going to evolve into something very different.
So the ranking, the the the way we optimize for that search is also going to change as we move forward.
For SEOs mainly working with content teams, I would say give them the metrics that you are evaluating the content.
the lengths you're evaluating the content through, you know, traffic, rankings, engagement metrics and all that.
And allow them to create content which is which helps the user get the information that they are getting.
So let me let me take a step back here.
I mean, with the helpful content update that Google had, the one thing that they have emphasized again and again is create content that is helpful to the reader now or reader or user.
Right.
Now what they also say is remove unhelpful content.
So unhelpful content can be in the terms of that that rigidity that we talked about that SEO brings with it.
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