Ruchika Batra

speaker

128 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Ruchika Batra’s voice in public audio — every appearance, attributed to the second.

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Sometimes the larger goal of the organization is left by the side.

For instance, there is, let's say there's a launch happening of a product or the focus, the theme of the quarter is let's say a certain product.

Now SEO is not something that you end up pivoting, right?

SEO is SEO.

You cannot say that product A is my

theme for this quarter and therefore there'll be SEO efforts only for that.

SEO uh good SEO practices once they are employed, they continue to work.

till you make a change or the algorithm changes.

So I think

From where I sit, it's it's important to keep the company's larger goals in mind.

Where are we heading with it?

What are and and when I say goals, I'm not only talking about leads, revenue, MQLs and so on.

I'm talking about I want to position product A as this in the market.

I want this product to be the leading

product in its segment and so on, right?

And when you create content to support that larger goal,

And then use SEO as a tool to improve that content or to make that content more powerful.

That's like a win-win for everyone.

So, where I'm get going with this is, I mean, I like to explain it with an example.

Um, we recently

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