Rudy Mawer

Like why are people struggling to connect and build relationships?

And a lot of the reason he started that was just kind of that passion, you know, and it kind of reminds me of yourself in that, you know, you have that passion and but there's a purpose behind it, which obviously FUBU had as well, right?

in hopefully a positive way.

But if you're not educated and trained, maybe a negative way.

Some trauma.

So how do you see this expanding and the purpose and the mission driven part of the brand?

Well, I mean, it's funny how that's like a misconception that you weren't going to make any money because, I mean, most people going to the vet is more for checkups or non-emergencies, right?

Yeah.

And let's go back to that question.

So a regular life coach is going to sit with someone, you know, I'm going to summarize here, but sit with someone, talk about their goals, dreams, those sort of things.

Like the dog ate something, is it going to be okay?

The dog hurt his foot, is it going to be okay, right?

Give them some input, maybe a bit of coaching.

Right.

And the checkups and jabs and stuff.

How is it what you do different to that?

And yeah, I mean, even when there's an emergency and you have to go somewhere else at the weekend...

it doesn't mean you're going to then change vet all of a sudden for everything else, right?

Great.

I love that.