Rudy Mawer

So we start out by, you know, it's what I call the three M's.

It's like message, mission, and mindset.

Everything begins with a mindset, right?

You have to have a healthy garden and grow healthy things.

Otherwise, the weeds get in there, you know, that lizard brain gets in your way, right?

And that's what happens to a lot of these writers.

lizard brain gets in the way no don't do that that's dangerous stay in your comfort zone yeah and really growth comes from being outside of your comfort zone that's evolution you know pushing yeah totally human beings are always pushing it a little further that's how we exist today and we're not in the stone age right totally we're the slowest animal the weakest animal but for some reason yeah we got ahead and that's why yeah and

Okay, it's really simply, you have to clarify your message first.

And then that message becomes your purpose, your why, as Simon Sinek says.

Once you know your why, that's going to help you stay motivated, which is really key.

Next is then having a smoking hot outline.

I like to say that outline then becomes your script.

And so what we do is we...

Create bullet points, which include resources, information, reports, articles, so you're not talking just to talk.

You have actually resources and facts behind it.

Then your stories, your personal stories that it relates to.

Create a bunch of bullet points, sound bites, and you have that outline that's ready to go.

And then you spend a weekend talking your book into existence.

I tell people that they don't need to be alone.

A lot of people have this idea they have to be a Hemingway and be suicidal and alcoholic and get into fights and struggle for years and years and years trying to get their next book.