Rudy Mawer
speaker
8,862 appearances
190 recordings
3 series
first heard Nov 2024
last heard 1 Sep
Rudy Mawer’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 146 in all, peaking in May 2026 with 45.
Appearances
Yeah, I think it's so good. Like, you know, I was speaking to you about a business I was running for a while, big brand, and I had no understanding of this business, right? I wasn't their avatar. But one of the first things I did when I came in is I did a survey to everyone. And as a marketer, I added a coupon where if they did it, they got a coupon. And we generated like $50,000 in sales from this coupon if they did the survey. Wow.
created cash for the business and marketing, but we got to learn so much about historic customers that especially me and other people that were newer to the brand had no clue about and what resonates with people. And I think so many entrepreneurs, like you think you know, but it's a never ending thing, right? Like you never, your customers are always teaching you more and more and more. Well, your customers are teaching you, but I want to challenge one part of that. Your customers will teach you only if you ask them. Yeah.
If you don't want to know how to improve your business, fine. Just don't ask anybody any questions. Yeah, no, I love that. Including your vendors. Vendors too. Yeah, very important. Yeah. I think with entrepreneurs, I saw this, like the first few million, you're so focused on new customer acquisition. And then you realize to go to tens, millions and beyond, it's about lifetime value. And this product suite that I call an ecosystem, like I teach a lot on stage about Apple products.
Like they've created an ecosystem where you buy a product, then you buy more of those, and then they make it sticky with the software and your family and all those things. But they do it in a way where your life is better for it, right? Like it has your iPhone syncs to your cloud. So how do you kind of do that with the brands that you're working in now if you're allowed to share those things? Aggregating data. Yeah.
That was great because back when I was doing more course in education, we taught about 100,000 entrepreneurs AI. And I said, guys, to summarize everything and why I'm good with AI is I'm just very creative. And that's what I just think of when you say that. You have the creative.
mind of like, okay, I want to learn all these things and understand these things. And then you put AI to work to do that, right? And, you know, I'll show people how to build a landing page and all the emails and ads and socials from this few bits. And I'm like, I'm not a prompt master. I'm just creative in speaking to it. And I think more business owners need to just be more creative with how they use AI on a daily basis. There should be...
Yeah. And I think on top of that, the evolution for me, once I'm kind of not mastered it, but like got comfortable with it on a daily basis is then like we built a system internally where every employee had to use it once a day and do a log every night of how they used it. So it was a way to. How did you see them? You had an enterprise solution?
Well, in Slack, we built a bot where they triggered at 5 p.m. and they had to write bullet points of how they used AI that day in their business. Obviously, they could lie, but they had to use it. Do I have to pay you for that idea? No, no. I'm going to give you credit for it. Yeah, because I've always, you know, like if you can roll it out to 100 of your staff using AI, then the next...
Yeah. And then the next thing is adherence. How do you actually make sure they do it? Sure, some can lie, but adherence goes up drastically when they have to physically ride it every day because now they're thinking every day, oh, crap, I got to tell Rudy tonight how I used AI. Right. And then they get comfortable with it. Then they start going, even like my HR person was like, there's no way. And now she like uses it for everything or my finance guy. She can check.
Labor laws in different states. Everything, yeah, everything. So it's like really, really cool. So anyway, back to you. And a second, well, a next question that I had is you've kind of had this tenure with The Profit and now The Fixer, right? And you said something that's really like I'll remember is like you're doing it because someone believed in you, right? And it's not about the money or all these cool being on TV, even though that's cool.
Yeah, I remember a smart person one day that I really respected kind of summarized it really well. He says, like, you start at the top of a tree, and then as you go down, there's all these branches of the tree, and that kind of shapes your life and your entrepreneur career, and I really like that.
And my family and friends would tell you this. If I have a fatal flaw, I lead with trust. And I lead with the belief that everybody is good. I think you have to, right? Like, it bites you in the ass, but I'm the same. I have to. Yeah, yeah, you have to. Yeah. And I will touch on that because, like, that tree and those people that guide you, some of my biggest, like, you know, I've had employees steal from me, like, ad accounts shut down. I experienced that.
But my point is, is like at the time they feel like the end of the world. But like for me, actually, they've been like the catalyst for my best things. So it's not just in my opinion about the great things and the guides and the people that helped you. But sometimes, you know, if you're listening to this, it's the biggest struggles and they're like, oh, what am I going to do now to actually create something awesome for you? Yeah, I agree with that.
Yeah, I didn't come from money, but my parents were very good professional athletes and higher. And I think the reason I became one of the reasons I became successful is as a kid, they've always said to the only thing they wanted is that I could believe I could do anything. And I do, you know, for better or worse. Sometimes I do. Does it always work?
Yeah, I think definitely. Yeah, but I've always been okay with the quote-unquote failure and not working out because I think I've just seen it's part of the journey. And I always, because I came from a family of pro sport, I always imagined the Olympian trains for four years to get food poisoning the night before. And that's like, wow, four years gone, right? Whereas in business, you fail and the next week something works out, right? Or the next year. So I've really...
for embarrassment, and I'll use that word because I don't know of a better word, is higher. Yeah, especially, I mean, public company as well. As you say, you're reporting to everyone. I still have all private companies, no investors. So I'm fortunate, I guess, in that sense. You know who you report to in that moment? Well, everyone, my customers, my staff, everyone. Yeah, still. And so for anybody...
Yeah, I said this last night to one of my senior people person. I was like, we got to fix a department and I had to do some things they didn't like. And I said to the head of that department, I said, Luke, my job as CEO isn't sadly for everyone to like me. It's to keep everyone in a job and to keep the company successful. And sometimes that means I'll make decisions they won't always like. Yeah.
When I got out here? No, like right now. What have you learned about being in America that most people would be surprised to know? Well, America, when you're overseas, is seen as this almost gimmicky country. But I think it's actually, like in England at least, they portray it as this gimmicky country. I saw a reel on Instagram the other day of living in America. But actually, America to me is...
The best country of core values, which is so big for me as a business owner too, like how they treat the military. I love that. We have a military show actually called Operation CEO. It's vets that have businesses because I want to highlight that. I'm not from a military background, but I love that. So like how they treat the vets, like the core values of America, but then also within it the diversity, which I think is a really – every state is like Europe. It's like a country, which I love.
And if you're watching, you can post this answer to tell them where to post it. Yeah, just on social media, on Instagram. Yeah, Instagram's best. Yeah, I would say one's got to be like a technology company. You've got to name it. You've got to pick three brands. Okay, Tesla. Can't be one of your sponsors. Tesla. Okay.
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