Ryan Broderick

Yeah.

I saw this one take that like Lindy West and all the Jezebel writers are the reason why Roe v. Wade was repealed in 2022.

And they were spending all their time doing dumb shit and being frivolous.

And I'm like, they were like one of the most aggressive newsrooms in the country in like the 2010s.

And I have to imagine that like...

It's like a purple monkey dishwasher thing.

Cause I even like clicked on some of these accounts being like, okay, are you just like a right winger?

That's like being up to some purpose.

And like, no, these were like chapel Roan stands being like, Oh, millennial feminists like threw us all under the bus.

And it's like, yeah, cause you were like 12 and you didn't understand what was going on.

And I think like a large chunk of the population probably saw, uh,

social progress happening in visible ways and not really understanding why, like what conversations led to that or like who was involved.

And yeah, I have to imagine that's the case and

All of this gets like supercharged after the pandemic, because now, now a huge chunk of the country is on the internet.

Um, and that's when these platforms start to like really latch onto the trad wife thing.

And the cut, um, interviewed a reporter, Max Reed about like the trad wife trend in 2003.

And he had kind of an interesting take on it, which was Reed said,

uh it's uh neither bait nor authentic it's just audience strategy social networks are specifically designed to engage people in exactly this way through the performance of political and social identity putting that together as a lifestyle that you show over the course of multiple videos it's perfect which i think is largely true like it's performative you know it becomes far more performative after covid

And it has.

And it's largely thanks to this TikTok effect that we see around 2023.