Ryan Hanley

And then he would run them.

And what he found by giving it access to the analytics as well is it would test words at the top, words at the middle, words on the bottom.

Do I highlight certain words?

How long should the videos be?

And basically he found this format that it was like...

Family member plus funny deadpan story plus value plus CTA with a kitchen scene yielded these massive returns.

And he was saying on this interview...

how would I have ever gotten to that as the, you know, hook to image to whatever, like it would have taken me years and it took him about six weeks of just iterating.

And he's like, now, uh, the thing automatically builds this.

It's constant.

You know, I give it like, and this is the wild part about this stuff, guys, is he said 60% of his content now is in the veins that he knows works and

And then he has 40% of the content they create is on new tests.

So now he's got this wheel.

Just, I mean, just think about this for your business, for the gym, for, for large, I mean, large organizations, this is, should be, I mean, this should be like common practice, but like,

He is now on the side, on this little side project that he created, making an extra $400 to $500 a day in new, that's not renewal, $400 to $500 a day in new signups, paid signups, on a recurring loop that is putting 60% of your winners out there and doubling into them, but also constantly testing new to find new winners.

And it becomes this self-perpetuation machine that like, could we have gotten there not using these tools?

Sure, we could have.

But the timetable is completely different.

And I know we're talking about a simple app and whatever.

And guys, please don't do the like my business is different thing.