Ryan Hanley

There is a version of this for every business.

And if we just compare guy who started an app and then has to do all this marketing the old way, right, of iterating and going to Canva or hiring a firm versus this iterative loop machine that is constantly learning, doubling into winners while still experimenting with new stuff.

It doesn't even matter the comparison in product quality, the speed at which the AI-driven business is able to iterate is going to win over time, every time.

I mean, to me, I just look at it and I'm like, this is a no-brainer and it's fascinating.

And it is absolutely this leveraged unlock that any business can take advantage of.

I love it.

And you know what it is?

It's an egoless business.

Because what you're saying is, I don't know the answer.

All I care about is finding the answer.

And I just love that.

I mean, that's like the first thing I say to a founder, to an executive that I work with is, it's not about being right.

It's about getting it right.

And if you can't get past that, we can't move forward.

Like if you have to be right, this doesn't work.

But if you're willing to let

the systems, the machines, the test guide you as you layer on your experience, man, it's such an exciting time.

And Nicholas, I love that you are out there sharing this message of getting the KPI right, because there's nobody talking about this.

I mean, obviously, I run a podcast for a living.

I see all the pitches.