Ryan Hanley

But what I can do is say to the AI, I want you to give me, you know, Alex Ramosi copy with a David Ogilvie hook with a blah, blah, blah, you know, and then give me 50 different iterations that speak to men over the age of 55 who like to play golf, have tried TRT and are frustrated with the results.

Bang.

And

that comes out in 15 minutes.

So now the parts of the process that you normally would have had to outsource or just not in your zone of genius, those things are taken care of.

And as you described, you can spend your time in the spots where your zone of genius actually matters, right?

Talking to your customers, figuring out why they decided to stay, you know, what was, you know, was it this exercise or when we added the nutrition program and like,

Those are things we don't get.

Oftentimes in smaller businesses, we don't get to those things, not because we don't value them, but because we have so much transactional nonsense in our business that we can't.

And AI is freeing that up in a way that I feel like

we have to take advantage of, we can't wait.

Like there isn't, if you're in the same community as your friend who has a gym and you're trying to target the same market that he is, you're going to get destroyed by him because he kind of FAFO'd with this stuff and figured it out and played around with it.

And even if it's not perfect, he's so far ahead for the next iteration.

And that's the part where

I'd love for you to talk a little bit about is, you know, let's say they've gotten into the book and we've made some early wins and that's great.

But how do we set our business up?

Because it feels like, and I've gotten this feedback, every week we're getting a new model and it can do this new thing.

And should I switch from OpenAI to Claude?

And like, how do we manage that?

from a leadership perspective, this the constant change in the constant, like new features and new models, like, how do we work through all that and not get lost in that mess?