Ryan Hanley

Yeah, I couldn't agree with you more.

This has been a mountain that I've been shouting off of for a few years now.

Basically, since I got into AI, since my fingers first got in and I first started using this thing, I just started telling all my clients on this show, I've said it a thousand times, your brand might be your most valuable asset today.

And what I mean by that is not you don't need to have a good product.

You have to have a good product, but having a good product is the barrier to entry, right?

There's no...

You know, you can have the best product, and if you have the worst marketing, I don't know today that that build a good product and they will come thing really relates anymore because of how saturated the market is with messaging.

And I saw a really trite example compared to your Invisalign example the other day.

I was watching a video.

This guy's name is Greg Eisenberg.

He talks about AI agents clawed this whole area.

And there was an entrepreneur who,

he started this little application where he lives in the UK and he was moving from one, he was trying to find a new apartment with his girlfriend and the hardest part was they both had different visions for the apartment so they were taking pictures of these apartments but they're empty so you can't really see.

So he basically built this little app that you tell it your style, you take a picture of the room and it kind of

dresses the room up for you it stages the room for you okay cool you know whatever well that's not the that part is interesting but not not the story the story is he had zero brand he literally created this he even says I created this on a weekend for my for my girlfriend and I and then I just

for fun decided to commercialize it.

Okay.

He's like, I had zero brand.

So what he did was he, you, he created an AI agent and we don't have to get into the technical details of how he created the AI agent, but essentially what it did was using TikTok.

It created five to seven different versions of TikToks and TikTok ads every day.