Ryan Jones
speaker
103 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Ryan Jones’s voice in public audio — every appearance, attributed to the second.
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Yeah, so SEO testing, I mean, when we sort of drill down to it, we've kind of been doing SEO testing since SEO became a thing.
We'd measure something on the site in terms of metrics, whether there's something we're not happy with, whether it's traffic to a site or...
click-through rate for a particular term, and then we'd change something on the site to kind of target that.
And then we'd measure the results in maybe something like Ahrefs, like any sort of keyword tracking platform or Google Analytics to measure traffic.
And then today with the advancement of different tools that we've got, we're able to put a lot more data towards that now.
So we can really test and optimize and work out more importantly where tests are successful and where tests fail.
So we're able to learn from both sides of the coin.
So we can kind of test whether or we can learn from the failures as well as learn from the mistakes.
And then we can use that to optimize strategies going forward.
And I feel
Yeah, I think one of the biggest challenges is just getting buy-in in the first place from stakeholders, clients, managers, whoever it kind of is.
Because if you haven't got a history of doing tests, then it might be difficult to convince people who
allocate budgets to to put money towards certain work based on what seems to be a guess or maybe at the very best you've got some other test examples from other websites but obviously as we know what works for one website might not necessarily work for another so if you're not using if you're not
sort of basing hypotheses off your own background, then it can be hard to get buy-in.
And then from the actual testing side, I think one of the mistakes I see quite a lot is confusing maybe a CRO-based test, which is what we would describe as a more sort of
AB test type territory than actually an SEO test.
I think they are two different things and it's important to get the distinction right because when it comes to AB testing, that's really difficult to do in SEO because you run into all kinds of problems with maybe like cloaking and stuff like that, showing
different things to users when Google's only seeing one type of thing.
So I think it's important to stress that you can do A-B testing for SEO, but it's done in a completely different way.
So learning how to sort of go beyond that and do the right types of test is really important as well.
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