SEO Testing & Optimization
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
8 chapters
transcribed 28 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is SEO testing and why is it essential for modern websites?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. welcome to the voices of search podcast a member of the i hear everything podcast network ready to expedite your company's organic growth efforts sit back relax and get ready for your daily dose of search engine optimization wisdom here's today's host of the voices of search podcast tyson stockton
Hey, what's going on? My name is Tyson from Previsible.io. And joining me today is Ryan Jones, who is the marketing manager at SEO Testing. SEO Testing provides innovative SEO testing solutions for businesses looking to optimize their online presence and improve search engine rankings. Specializing in cutting edge tools and analytics, SEO Testing offers comprehensive services tailored to meet the unique needs of each client. Today, Ryan and I are going to be discussing SEO testing and optimization. So with that, here's my conversation with Ryan Jones, Marketing Manager at SEO Testing. Ryan, welcome to the podcast. Thanks for having me on. Great to be here. Yeah, so first time having you on the show. And today, I mean, as we heard from kind of like the intro and bio, it's going to be all things SEO testing.
So maybe just to kind of level set with the listeners, how would you frame or kind of speak to SEO testing and where we are today in SEO?
Yeah, so SEO testing, I mean, when we sort of drill down to it, we've kind of been doing SEO testing since SEO became a thing. We'd measure something on the site in terms of metrics, whether there's something we're not happy with, whether it's traffic to a site or... click-through rate for a particular term, and then we'd change something on the site to kind of target that. And then we'd measure the results in maybe something like Ahrefs, like any sort of keyword tracking platform or Google Analytics to measure traffic. And then today with the advancement of different tools that we've got, we're able to put a lot more data towards that now. So we can really test and optimize and work out more importantly where tests are successful and where tests fail.
So we're able to learn from both sides of the coin. So we can kind of test whether or we can learn from the failures as well as learn from the mistakes. And then we can use that to optimize strategies going forward. And I feel
like to that point, like testing with an SEO kind of feels like something that's like just deeply intertwined with like the DNA of SEOs where it's like, at least we should be curious by nature. You know, there's no real kind of script as far as like what you need to do.
How did Ryan define the evolution of SEO testing from early metrics to today’s tools?
There's, you know, the common consensus type items. But with it being such like a fast evolving landscape, obviously it has this heavy like dependency on testing. Yet it seems like it's still a kind of like a challenging subject for a lot of SEOs out there. Can you kind of hit on some of the common mistakes or common challenges that SEOs might face when they're looking to kind of conduct some of these tests?
Yeah, I think one of the biggest challenges is just getting buy-in in the first place from stakeholders, clients, managers, whoever it kind of is. Because if you haven't got a history of doing tests, then it might be difficult to convince people who allocate budgets to to put money towards certain work based on what seems to be a guess or maybe at the very best you've got some other test examples from other websites but obviously as we know what works for one website might not necessarily work for another so if you're not using if you're not sort of basing hypotheses off your own background, then it can be hard to get buy-in. And then from the actual testing side, I think one of the mistakes I see quite a lot is confusing maybe a CRO-based test, which is what we would describe as a more sort of
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Chapters
8 chapters
1
What is SEO testing and why is it essential for modern websites?
0:00–3:03
2
How did Ryan define the evolution of SEO testing from early metrics to today’s tools?
3:03–6:33
3
What common mistakes do SEOs make when trying to get stakeholder buy‑in for tests?
6:33–9:47
4
How do A‑B tests differ from SEO split tests and why does it matter?
9:47–13:04
5
What criteria should be used to select control and test page groups?
13:04–16:55
6
Which KPIs (impressions, clicks, conversions, engagement) best measure SEO test success?
16:55–19:36
7
How should marketers handle core algorithm updates during ongoing SEO tests?
19:36–22:31
8
Why is SEO testing a continuous, ‘re‑test and iterate’ process rather than set‑and‑forget?
22:31–23:14