Ryan Jones
speaker
103 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Ryan Jones’s voice in public audio — every appearance, attributed to the second.
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Appearances
And with the custom events that you can do in GA4, it's really easy to add in like a key event that you might want to say, like for us, we have obviously if someone clicks to start a free trial, then that's a key event for us.
And we might do a test on a blog post and add in one of these CTAs
And we really want to focus on trying to get as many people as possible to start trials.
So even ourselves, we're doing these types of tests as well.
And one of our big areas for that is we've been adding YouTube video embeds to our blog posts.
Not necessarily for like, we think it'll make them rank better.
But one of the things we have seen is
it increases the time on page by no end because obviously customers may come on and they'll watch a video rather than reading through the blog post and indirectly or directly, that's not necessarily for me to decide, but it helps the blog posts rank better as well and they perform better organically.
And the only change we've made is we've added a video to the blog post.
Yeah, for sure.
It's definitely not a set it and forget it type thing.
And we definitely don't encourage people to sort of maybe get one successful test based on like a change.
And then they'll say, okay, we know this works.
Let's just do this forever.
Because that's how marketers generally tend to ruin things for everyone.
as just as, as like a general rule, we see like in the past you could like maybe buy a hundred links to a page and that shoots it up the rankings and you go, okay, this is now going to be our strategy for, for the next 17 years until it doesn't work.
But, uh, but yeah, it's definitely not a say and forget it type thing.
We,
Always encourage going back to tests and making the same changes that you've kind of made, even if it's as short as like six months ago, because one of my favorite parts about SEO is the fact that what works last week might not necessarily work this week.
But yeah, SEO testing is one of those things that you can kind of...
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